School marketing: School marketers should put less emphasis on a glossy “all things to all people” website and value the “personal over the perfect”, the managing director of a leading education group has said.
Speaking on The Independent School Podcast with Juliet Corbett, Steve Spriggs from William Clarence Education Group, which includes Kampus 24, stresses that parents are now looking for “authenticity” and are less interested in the traditional independent school USPs.
In the podcast, Steve and Juliet discuss the changing face of digital school marketing, how it has evolved in the last three years, and the importance of maintaining a strong digital footprint.
To listen to the podcast, click here.
