Communications & PR
No independent school can survive without good communications and PR.
‘Marketing and admissions staff have had to adapt constantly’
In a short survey conducted at the end of 2020, AMCIS members were asked to reflect on their working life...
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In Focus: Would your school comms department be ready in a crisis?
It has been a year of crises for individuals and organisations, and schools have not been exempt. Covid-19 has thrown...
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Is your school’s receptionist more Rottweiler than Labrador?
A school's first point of contact with the outside world is vital to its brand, so check yours isn't letting...
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Why are there no people of colour in school marketing materials?
Schools will miss out on good students if they fail to use images of black pupils in promotional literature, writes...
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