Communications & PR
No independent school can survive without good communications and PR.
‘The clash between school and host nation may be a matter of life and death’
As the pandemic has passed through its many phases, different in each country, the common cry has gone up: "What...
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Is it time international school growth came under closer scrutiny?
A recent investigative article in The Times newspaper has raised concerns about the continuous growth of exported and quasi-replicated overseas...
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‘Independent schools have proven to be crucial community hubs’
Independent schools embarked upon the 2020-21 academic year in a period of international crisis, as communities all over the world...
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In Focus: Beware the rising challenge of the state sector
Those responsible for crunching the admissions numbers in English independent schools find the annual DfE school census data particularly useful...
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Is chasing awards worth the effort for schools?
Achieving an award presents a prime opportunity to celebrate excellence, distinguish the achievements of your school community and to sometimes...
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‘Marketing and admissions staff have had to adapt constantly’
In a short survey conducted at the end of 2020, AMCIS members were asked to reflect on their working life...
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In Focus: Would your school comms department be ready in a crisis?
It has been a year of crises for individuals and organisations, and schools have not been exempt. Covid-19 has thrown...
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