The Friday Club: Dominic Glasgow, Strathallan School

An exciting discussion around personal marketing for schools with guest speaker, Dominic Glasgow, Digital Media Manager at Strathallan School, which is a member of AMCIS. With a background in storytelling after working in the Press, Dominic works solely on developing the digital presence of the school’s brand looking after everything from content creation to paid advertising to social media. He chats to Sophie about the changing demands of parents for a more rural independent education since the pandemic and how Strathallan conveys the Scottish culture to prospective families. Dominic also discusses the personalisation on their impressive new school website which takes prospects on a journey from their very first landing on the site and how he gets stakeholder buy-in.