An exciting discussion around personal marketing for schools with guest speaker, Dominic Glasgow, Digital Media Manager at Strathallan School, which is a member of AMCIS. With a background in storytelling after working in the Press, Dominic works solely on developing the digital presence of the school’s brand looking after everything from content creation to paid advertising to social media. He chats to Sophie about the changing demands of parents for a more rural independent education since the pandemic and how Strathallan conveys the Scottish culture to prospective families. Dominic also discusses the personalisation on their impressive new school website which takes prospects on a journey from their very first landing on the site and how he gets stakeholder buy-in.
Educated at Cardiff University and with a CIM Diploma in Professional Marketing, Hannah has extensive experience in the International Education sector having worked at Oxford University Press.
Hannah has more recently developed hands-on experience in the Schools Marketing sector and understands the challenges modern school marketers face to drive student recruitment in an increasingly digital world and competitive market.
Hannah is passionate about helping education professionals to differentiate their brand and showcase their school through personalised digital experiences.