Sue Bishop, the outgoing director of external relations at the Headmasters’ and Headmistresses’ Conference (HMC), has taken up a new role at crisis communications specialists Alder.
Bishop joins the firm as a specialist partner where she will focus on clients in the education and charity sectors.
Prior to HMC, she held senior communications roles at charities including Christian Aid, ActionAid UK and Young Epilepsy.
She started her career as an investigative journalist, working for regional and national newspapers, and was later a senior on-screen reporter for the BBC, at programmes including Newsnight, Watchdog and national news bulletins. Sue is also a governor of Tonbridge School and a former charity trustee.
Sue Bishop said: “From my time working with inspirational school leaders and incredible schools, and my media experience both as a journalist and a communications professional, I know that good reputations are hard-earned.
“I also know that no organisation is ever far from a potential crisis, but that when those situations are managed well, they can actually serve to enhance rather than undermine your reputation.”