Every year, I make New Year’s resolutions, mainly because I have a target driven approach to life and I like...

Amid the academic focus, schools should not forget the importance of recruitment, retention and referrals, writes Lucy Barnwell In the...

School managers need to have their eye on the long-term sustainability of scholarship offerings, writes Lucy Barnwell Anyone who knows...

Don't be a perfectionist, tell good stories and create multiple ways for parents to engage, writes Lucy Barnwell It’s that...

Lucy Barnwell explains how relatively little can go a long way when schools are interacting with paying customers I recently...

Covid has stopped trips to international recruitment events, but there are other ways to build relationships, writes Lucy Barnwell Are...

A good relationship between bursars and marketers is vital for independent schools Communication between the bursar and the marketing director...

Lockdown could mean this year's cohort of leavers is probably the most ready to engage with development officers As I...