Schools should make the most of the marketing opportunity offered by families moving to areas with lower living costs
Lucy Barnwell explains how relatively little can go a long way when schools are interacting with paying customers
Rather than rely on their instincts alone, schools can benefit hugely from being able to visualise performance, writes Nathalie Sinyard
Covid has stopped trips to international recruitment events, but there are other ways to build relationships, writes Lucy Barnwell
Digital advertising has been a game changer but don't forget the power of print
'The demonic crunch of the algorithm' has helped many see why exams are so vital, writes Emma White.
UK-based independent education providers could come to be seen as 'colonial and unwelcome' in China, writes Andrew Lewer MP
Students will need prepare in new ways to be ready for the 'new normal' of Zoom university interviews