• Contact Us
  • Terms
  • Privacy
Thursday, March 4, 2021
  • Login
Independent School Management Plus
  • Home
  • Latest
  • Your Role
    • Heads & Governors
    • Bursars & Finance
    • Admissions & Marketing
    • Development & Fundraising
    • Alumni Relations
    • Estate Management
    • Human Resources
    • Teaching & Leading
  • Features
  • International
  • Video
    • School Leaders
    • Membership Bodies
    • School Resources
  • Careers
  • About ISMP
    • Contribute
    • Publications
No Result
View All Result
  • Home
  • Latest
  • Your Role
    • Heads & Governors
    • Bursars & Finance
    • Admissions & Marketing
    • Development & Fundraising
    • Alumni Relations
    • Estate Management
    • Human Resources
    • Teaching & Leading
  • Features
  • International
  • Video
    • School Leaders
    • Membership Bodies
    • School Resources
  • Careers
  • About ISMP
    • Contribute
    • Publications
No Result
View All Result
Independent School Management Plus
No Result
View All Result
Home Video School Resources

MTM Webinar: The Importance of Data in Education Marketing

Irena Barker by Irena Barker
February 2, 2021
in School Resources
Reading Time: 2min read
3 0
A A
0
Share on FacebookShare on TwitterPin This

Is it worthwhile carrying out market research before you forge ahead with your school’s student recruitment activities? This is the topic for discussion by five experienced members of the independent schools sector, who draw on their own careers to debate how data gained through market research can determine the success – or failure – of schools’ marketing efforts.

Chairing the discussion is Peter Woodroffe, deputy chief executive officer of the Independent Schools Association for the past four years and a former independent school headmaster. On the panel is:

– Headmistress and proprietor of St John’s Priory School in Banbury, Tracey Wilson

– Marketing and admissions officer of St John’s Priory School, Gemma Osborne

– Sophie Braybrooke, for 16 years director of communications at the Royal Hospital School and now head of strategic marketing at MTM Consulting

– James Leggett, managing director of MTM Consulting, who has 12 years’ experience providing market research data, strategy and support to independent schools across the UK and internationally.

In the course of a lively conversation, they reveal how the “sometimes surprising results” of market research have informed their actions and helped them to understand who and where their target families are, how to reach them and how to communicate with them once they have become part of the school community.

For information on MTM’s market research projects, please visit www.mtmconsulting.co.uk, email office@mtmconsulting.co.uk or telephone 01502 722787

Tags: admissions dataMTM consultingschool marketing
Share3Tweet2Pin1
Irena Barker

Irena Barker

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

Video

  • All
  • Video
Video: Richard Harman, Association of Governing Bodies of Independent Schools (AGBIS)
Membership Bodies

Video: Richard Harman, Association of Governing Bodies of Independent Schools (AGBIS)

March 2, 2021
18
Emma McKendrick – Head of Downe House School
School Leaders

Emma McKendrick – Head of Downe House School

February 24, 2021
36
Irfan Latif – Principal of DLD College, London
School Leaders

Irfan Latif – Principal of DLD College, London

February 24, 2021
21
Colin Bell – Council of British International Schools (COBIS)
Membership Bodies

Colin Bell – Council of British International Schools (COBIS)

February 24, 2021
19

Categories

  • Admissions & Marketing
  • Bursars & Finance
  • Development & Fundraising
  • Features
  • Heads & Governors
  • International Schools
  • Latest News
  • Membership Bodies
  • School Leaders
  • School Resources
  • Teaching & Leading
  • Uncategorized
  • Video

Site Navigation

  • Contact Us
  • Terms
  • Privacy

© 2020 Independent School Management Plus. | Built by Boshanka

No Result
View All Result
  • Home
  • Latest
  • Your Role
    • Heads & Governors
    • Bursars & Finance
    • Admissions & Marketing
    • Development & Fundraising
    • Alumni Relations
    • Estate Management
    • Human Resources
    • Teaching & Leading
  • Features
  • International
  • Video
    • School Leaders
    • Membership Bodies
    • School Resources
  • Careers
  • About ISMP
    • Contribute
    • Publications

© 2020 Independent School Management Plus.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.