This time around, Sophie Clark meets Rachell Fox, director of communications, marketing and development at Channing School, an independent girls’ school in North London and member of AMCIS.
Rachell discusses her role which looks to build relationships with customers from before their child has even arrived at the school through to alumni relations. She talks about how her work in commercial radio at BBC2, charity roles and consultancy work have given her the transferable skills to communicate effectively and make a success of school marketing.
Rachell tells us about why embracing podcasts is key to reach your target demographic and why marketing is a strategic function that can add value to the school senior leadership team.
Educated at Cardiff University and with a CIM Diploma in Professional Marketing, Hannah has extensive experience in the International Education sector having worked at Oxford University Press.
Hannah has more recently developed hands-on experience in the Schools Marketing sector and understands the challenges modern school marketers face to drive student recruitment in an increasingly digital world and competitive market.
Hannah is passionate about helping education professionals to differentiate their brand and showcase their school through personalised digital experiences.