In Issue 14, Sophie takes her Break Time with Nik Higgins this week – co-founder of The Ambassador Platform and a pioneer in helping schools and universities to create advocacy programmes that connect current students and parents with prospective ones.
Social proof and advocacy in a digital world of admissions is now an essential element of a marketing and admissions strategy. Nik shares his insights as to why he is such an advocate of advocacy as an effective admissions tool for schools.