We catch up with Maeve O’Leary from COBIS about how communications have changed for school marketing and admissions since the pandemic.
Maeve discusses the huge shift that schools have taken off the back of the pandemic to focus more on their internal comms with parents, and how the parent-school relationship is now more than ever a two-way dialogue where schools are successfully hosting regular parent forums.
Maeve also shares some advice on hosting virtual events and how to encourage networking online.
Educated at Cardiff University and with a CIM Diploma in Professional Marketing, Hannah has extensive experience in the International Education sector having worked at Oxford University Press.
Hannah has more recently developed hands-on experience in the Schools Marketing sector and understands the challenges modern school marketers face to drive student recruitment in an increasingly digital world and competitive market.
Hannah is passionate about helping education professionals to differentiate their brand and showcase their school through personalised digital experiences.