This time we meet Lydia Horbury, director of external relations at Rishworth School, a co-ed independent school in the West Yorkshire countryside. Having started a career in teaching, Lydia moved to a role as head of sales and marketing at one of the biggest FE colleges in the UK, before working for Rishworth. She tells us how this move between the two industries supports her with working in her current role at Rishworth.
Lydia tell us about using real Sixth Form students for a TV commercial, and how they use positive word of mouth from their alumni, Old Rishworthians, to inspire current students. We also find out more about how Rishworth builds relationships with with agents internationally to reach out into new markets to recruit for its new International Football Academy.