Jason Hoppner, director of marketing and admissions, Dulwich College Singapore was the expert guest for Issue 4 of Break Time with on The Friday Club. Jason showed both a passion to understand parent personas, to utilise parent advocacy and deliver truly personal customer journeys for admissions enquiries. He also cares about taking a data-driven, research informed approach to marketing and admissions. If you want to know what the future of marketing and admissions looks like, this is a must-watch.