Emily Richards, Founder of The Stickman Consultancy discusses how schools, especially those with small and busy marketing teams, can be more effective in their student recruitment efforts.
Emily speaks about the importance of personalisation, the sophistication of digital in school marketing, and how The Stickman Consultancy helps schools to prioritise their online and offline marketing mix to reach the right audience and get prospects through the door.
Emily offers some advice on quick wins for an Open Event by engaging with customer pre- and post-event, including having a consistent message and making sure communication is timely.
