This fortnight, host Dominic Moon speaks to Dr Andy Kemp, principal of the National Mathematics and Science College, a day and boarding college in Coventry, UK for talented sixth formers who want to specialise in STEM subjects.
Andy is not only the principal but holds the marketing and admissions brief for the niche school and talks in depth about the challenges of holding such a dual role.
Perhaps unsurprisingly, Andy talks about the way artificial intelligence can help with marketing, in terms of helping staff analyse statistics but also do things such as writing social media posts in house style.
Andy talks about why, as a specialist school, he uses more agents than normal to recruit pupils and how pupils from across the world find the college themselves through google adverts and social media advertising.