Host Dominic Moon welcomes David Milner to The Friday Club this week, to find out what fires him up in the world of marketing and admissions. Affectionately known as “LinkedIn’s David Milner” for his excellent social media presence, David tells Dominic about the importance of really believing in the school you are marketing, and how admissions and marketing should always run hand-in-hand.
He sings the praises of Sedbergh School’s social media specialist and how a touching rugby clip promoted by the school and shared by popstar Justin Bieber, garnered 1 billion views — and even gained the school a new pupil or two.
They also discuss the hunt for “the elusive British boarder” and we find out about David’s own personal passions, including holidays in the Hebrides.
