Our host Dominic Moon meets Bish Muir, head of marketing and communications at West Buckland School in Devon.
The former England lacrosse player, who once starred in a Fairy Liquid advert as a child, discusses everything from marketing and admissions being taken seriously by senior leadership to the importance of soft skills in the job.
They discuss using agencies to get up to speed with new marketing technology and the joys and challenges of working in a small team.
We also learn a lot more about Bish herself, who reveals her biggest fear and favourite place to live.
Worth a listen for all school marketers and school leaders.
