In issue 21 of The Friday Club, Sophie talks to school marketing expert Alicia Coad. Alicia has a wealth of experience as a director of marketing in the independent school sector, a prominent AMCIS
member and professional and more recently as an expert school tour mystery shopper and Associate at Independent Schools Portal.
Alicia shares a wealth of knowledge with The Friday Club
and specifically why you should mystery shop your own school and NOT your competitors.