Issue 3 of The Friday Club saw Sophy Walker, director of marketing at Felsted School, tells Sophie why and how Felsted were rocking the world of TikTok. Surprised by some of the student posts and parental brand perception as a result of Felsted on TikTok, Sophy and her team decided to take control of their brand. They have now successfully implemented an engaging, successful and sometimes viral TikTok branding and marketing strategy for Felsted.