‘Marketing and admissions staff have had to adapt constantly’
In a short survey conducted at the end of 2020, AMCIS members were asked to reflect on their working life ...
Tag: marketing
We need to keep celebrating students’ online learning triumphs
The pace of education technology in independent schools has picked up like Mo Farah in the last 400 metres of ...
Why independent schools musn’t forget the other ‘three Rs’
Amid the academic focus, schools should not forget the importance of recruitment, retention and referrals, writes Lucy Barnwell In the ...
Scholarships: financial drain or recruitment boost?
School managers need to have their eye on the long-term sustainability of scholarship offerings, writes Lucy Barnwell Anyone who knows ...
Drum up the courage for a school rebrand – it could really pay off
Sarah Lee from Haberdashers' Monmouth Schools shares her experience of a major rebranding exercise William Jones was a local boy ...
Don’t underestimate the power of your alumni
Schools who nurture their old boys and girls will find the effort pays off, writes Nick Richardson Let me take ...
Don’t despair, recruitment fairs aren’t everything
Covid has stopped trips to international recruitment events, but there are other ways to build relationships, writes Lucy Barnwell Are ...
‘Independent schools are sitting on goldmines’
If predictions about a Covid-driven surge in pupil numbers don't come true, schools will need a safety net Despite many ...
Bursars and marketers: a marriage made in heaven?
A good relationship between bursars and marketers is vital for independent schools Communication between the bursar and the marketing director ...
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